Sony Interactive Entertainment’s Steffi Steffen talks fandom, creativity and the untapped potential of Astro Bot

“We don’t just license logos – we look for meaningful links that reflect the heart of each franchise”: In conversation with Steffi Steffen – Senior Director, Licensed Merchandise at Sony Interactive Entertainment.

Jewel brings Monica Rich Kosann and the Museum of Fine Arts, Boston together for charm necklaces

“I create pieces to inspire customers so partnering with the Museum of Fine Arts, Boston and working with these incredible artifacts was a privilege,” said Monica Rich Kosann.

CAMP and BBC Studios ready Bluey’s Backyard and Bluey’s House Christmas experiences

“What began as a single experience has grown into something that continues to captivate families nationwide,” said Jenica Myszkowski, CEO of CAMP.

Pembe the Pink Cat animated series in the works at WexWorks

“Pembe has already inspired millions through digital sharing, and now we’ll build stories that fans everywhere can connect with in new ways,” said WexWorks CEO Matt Wexler

M. Night Shyamalan and Brad Falchuk to helm Magic 8 Ball TV show for Mattel Studios

M. Night Shyamalan and Brad Falchuk aim to reimagine Magic 8 Ball as the centerpiece of a ‘high-concept, character-driven supernatural drama’.

Ravensburger details 10th Disney Lorcana set, Whispers in the Well

“It is a real thrill getting to work on a set of cards like Whispers in the Well with so many wonderful Disney glimmers coming to the game,” said Shane Hartley, Ravensburger VP of Creative on Disney Lorcana TCG.

Talking Brands: Industry figures discuss 2025 trends and Q4 predictions

With Q4 upon us, Licensing Ltd’s Paul Bufton, Start Licensing’s Ian Downes, The Brand Director’s Tim Collins and Aardman’s Ben Townsend reflect on the year’s trends – and what’s next.

“The possibilities are almost limitless”: BBC Studios’ Andrew Carley on recent wins – and future opportunities – for BBC Playback

“If we didn’t have this creative, this deal wouldn’t have happened”: Andrew Carley, Director of Licensing – UK/EMEA/Asia at BBC Studios, discusses BBC Playback at Selfridges.

Fan Fare: Gurdeep Bains on what fuels creativity at YuMe Toys

Gurdeep Bains – Global Creative Director at YuMe Toys – reveals what fuels the company’s creativity… And why it’s always about the fans.

KPop Demon Hunters kidswear lands at Zara

The range, for kids aged six to 14, spans t-shirts, sweatshirts and a hoodie.

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