Brands Untapped is a new event for the global licensing industry, launching in March 2020…

A two-day experiential brand showcase (24th & 25th March), the event will see specially invited guests experience 12 exciting brands, each of which are on the lookout for licensing partnerships across a wide range of categories.

Rather than simply telling potential partners about your top brands, Brands Untapped gives brand owners the chance to build an experience around them, enabling collaborations to flourish in a creative, immersive environment.

Each brand will be given an area to showcase their chosen brand in, as well as an opportunity to launch an experience that best translates the values of the property. This could be a masterclass for delegates to watch, a fun activation for potential partners to engage with or even a piece of the brand they can take away. The key is that it’s experience-led. Brands Untapped is all about immersing partners in the brand – so let’s think outside the box!

And just as the brands involved will be curated, so too will be the delegates.

Each brand owner involved will provide a wishlist outlining the categories they want their brand to be engaging with. The Brands Untapped team will then make a concerted effort to bring licensees, agents, retailers and designers from the relevant industries to the event, ensuring your brand is being engaged with by the most appropriate partners.