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“Bringing this guitar to life has been a passion project for many years, and it’s incredibly exciting to finally see it become a reality,” said Mark Agnesi, Director of Brand Experience at Gibson.

“These brands will work to expand our storytelling, and reach, through the lens of fashion and apparel to a global set of consumers,” said Keith Dawkins, President, Harlem Globetrotters & Herschend Entertainment Studios.

“I am thrilled to see the game expanding to a larger audience who will discover the richness of its universe,” said Asmodee CEO Thomas Koegler.

“The horror and otherworldly genres have massive multigenerational appeal,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

The game sees players collect item cards featuring the objects that Rumi, Mira and Zoey need to pull off the show and seal the Honmoon.

“Netflix, Mattel and Hasbro joining forces on this first-of-its-kind collaboration means fans can finally get their hands on the best dolls, games, and merchandise they’ve been not-so-subtly demanding,” said Marian Lee, Chief Marketing Officer at Netflix.

The event takes place at Funko’s London office on Thursday, November 20th.

“It’s a chance to see Jason unleashed in worlds with different rules, mechanics, and mayhem,” said Sheri Conn, Chief Marketing Officer of Horror, Inc.

“We are incredibly excited to add iconic characters from Tim Burton’s The Nightmare Before Christmas to the Hippo Blue collection,” said Aldo Burcheri, Owner and CEO of Hippo Blue.

The range includes socks inspired by Bandido, Odin and Oh My Socks – the launch of which inspired the partnership.