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“The momentum we’re seeing across our franchises is incredible, and it’s just the beginning,” said Simta Sawhney, Senior Director of Licensing, Consumer Products at Paramount.

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

“United by a commitment to creativity and fan connection, our two teams are building something fresh, fun, and far-reaching for our shared fan bases,” said Elinor Schops, VP, Gaming Experience at Miraculous Corp.

“A huge congratulations to all of the 2025 finalists – from the 12 young professionals who have been nominated for UK Rising Star through to the evergreen properties in the running for the Classic Licensed Property award,” said Ian Hyder, CEO at Max Publishing, which owns and organises The Licensing Awards.

“The saying ’You can’t beat a bit of Bully!’ has never been truer than it is today,” said Bulldog MD Rob Corney.

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.