Paramount Consumer Products and Experiences celebrates partners at UK upfront

“The momentum we’re seeing across our franchises is incredible, and it’s just the beginning,” said Simta Sawhney, Senior Director of Licensing, Consumer Products at Paramount.

Make It Mini mobile game “a major milestone for MGA’s Miniverse”, says MGA Studios

“By bringing our hit DIY collectibles into an interactive mobile game, we’re giving fans a whole new way to engage with the MGA’s Miniverse brand,” said Jason Larian, President of MGA Studios.

Outfit7 and Miraculous Corp launch year-long collaboration between Talking Tom & Friends and Miraculous

“United by a commitment to creativity and fan connection, our two teams are building something fresh, fun, and far-reaching for our shared fan bases,” said Elinor Schops, VP, Gaming Experience at Miraculous Corp.

Licensing Awards 2025 finalists revealed

“A huge congratulations to all of the 2025 finalists – from the 12 young professionals who have been nominated for UK Rising Star through to the evergreen properties in the running for the Classic Licensed Property award,” said Ian Hyder, CEO at Max Publishing, which owns and organises The Licensing Awards.

Bulldog Licensing secures Bullseye partners across chocolates, dress-up, quiz books and more

“The saying ’You can’t beat a bit of Bully!’ has never been truer than it is today,” said Bulldog MD Rob Corney.

Cloudco, Basic Fun! and Universal bring Care Bears and Wicked together for limited-edition plush range

“This collaboration brings two legendary properties together in a way that feels both meaningful and emotionally true to who they are,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.

Negosh partners with Made AI to “remove friction from product creation”

“If you can sell it – between Negosh and Made – you can make it,” said Ari Zebersky, CEO of Negosh.

Joe Wicks and Studio AKA debut animated Activate series

“Being turned into an animated character has been a surreal and wonderful experience, and my dream is that it connects with millions of kids and families across the UK and beyond,” said Wicks.

PUMA launches latest Squishmallows collaboration

This collection sees seven fan-favourite Squishmallows each get their own take on PUMA’s Easy Rider Cam and Palermo Maui styles.

Coffee mate readies Harry Potter-inspired creamers

“Coffee mate is to coffee what Harry Potter is to the wizarding world – pure magic,” said Amanda Zaydman, Nestlé Director of Brand Marketing for the Coffee & Beverage Division.

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