News

“Pringles is a brand that leans into bold flavours, and we knew it would be the perfect partner to create something truly snackable, shareable, and totally unexpected,” said Eric Girard, VP of Sales & Marketing at Van Holten’s.

“BBC Playback is more than just merchandise – it’s a celebration of the BBC’s influence on British music and culture,” said Andrew Carley, Director of Global Licensing at BBC Studios.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.

From July 19th to August 31st, Taskmaster activities will be available to play at sites including Dover Castle, Pendennis Castle and Eltham Palace and Gardens.

“Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season,” said Jenny Martin, Senior Brand Licensing Manager, GOSH Charity.

Each hot sauce in the range features artwork from the comic, with heat levels ranging from six to 11.

“Expanding the world of The Traitors in fresh, engaging, and creative ways is a key part of our brand strategy, making Walker Books an ideal partner,” said Jason Easy, VP Licensing (Sales) at All3Media International.

“Jon’s ability to craft rich, elaborate worlds with a distinct point of view makes him the ideal storyteller to bring Hot Wheels to life,” said Robbie Brenner, President of Mattel Studios and Chief Content Officer at Mattel.

“There’s something timeless about positivity and coming together, which is why this collaboration feels especially meaningful right now,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.