The Brands Untapped Magazine is available to read online now...
The magazine boasts design deep dives with licensees, creative catch ups with brand owners and in-depth interviews with the industry’s community of creative studios and design houses.
Hasbro’s Matt Proulx discusses PEPPA PIG’s Location-Based Experiences, music and more
As the brand turns 20, Matt Proulx invites us to Jump In on all things PEPPA PIG.
The Point.1888 signs as UK licensing agent for Dog Man and Cat Kid Comic Club
“We are massive fans of these incredible graphic novels,” said Katie Wilkinson, Commercial & Strategy Director at The Point.1888.
IMG to helm global licensing push for McDonald’s
“From buzzy fashion ranges to one-of-a-kind collaborations, every launch is sure to resonate with global audiences in a way that only McDonald’s can,” said Ricky Yoselevitz, Senior Vice President of Licensing at IMG.
Miraculous Corp details raft of food and drink deals for Miraculous
“These latest agreements provide fans with a range of nutritious and hydrating beverages and meals, along with delightful treats for a little indulgence as part of a balanced diet,” said Lisa K. Foster, Sr. Vice President, Licensing, North America at Miraculous Corp.
Global Bluey demand “continues to soar”, says BBC Studios
The company has detailed an expansive slate of deal renewals and fresh partnerships for Bluey.
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Licensing Ltd’s Paul Bufton on fandom, storytelling and AI opportunities
Paul Bufton – Founder and Managing Partner of Licensing Ltd – on the licensing industry’s evolving relationship with fans.
Outright Games launches My Little Pony: A Zephyr Heights Mystery
“We’re incredibly excited to launch the biggest My Little Pony game yet,” said Stephanie Malham, Managing Director of Outright Games.
McFarlane Toys readies UFC collectibles
“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.
Seed Pantry partners with Penguin Ventures for Peter Rabbit seed kits
“Seed Pantry are a brilliant new addition to the Peter Rabbit licensing programme,” said David Sprei, Commercial Director at Penguin Ventures.
Perpetual Licensing to expand Trader Vic’s into apparel, home décor and more
“Drinks, food, and hospitality has been the focus for 90 years and now we will expand the brand and be the world-wide leader in Tiki-Lifestyle,” said Rhett Rosen, CEO of Trader Vic’s Hospitality Group.
