This year’s top 10 features interviews with Hasbro Entertainment’s Olivier Dumont, BBC Studios’ David Wilson-Nunn and LEGO’s Samuel Johnson.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

“I want this to be an experiential event for the whole family to enjoy together,” said Bluey creator Joe Brumm.

The new imprint will be overseen by Dave Linker, Editorial Director, and Erica Sussman, VP, Publisher at HarperCollins Children’s Books, alongside Carrie Thornton, SVP, Publisher of Dey Street Books, an imprint of the Morrow Group.

“The collection captures exactly what makes Gavin & Stacey so well loved and has something there for everyone this Christmas and beyond,” said Andrew Carley, Director of Consumer Products for the UK, EMEA, and Asia at BBC Studios.

“The new collaboration with Budgy Smuggler felt like a perfect fit,” said Ross Wilson, Chief Product Officer – Fashion, at The Smiley Company.

“Jimeka Broussard and Jenna Marson have both been instrumental in driving Dr. Seuss Enterprises’ licensing strategy across the globe,” said Susan Brandt, President and CEO of Dr. Seuss Enterprises.

The deal with Norco Co-operative was orchestrated by Asembl on behalf of Merchantwise.

The range features design elements inspired by the world of construction.

“We’re big fans of Quick Milk and it’s exciting to help the brand celebrate Christmas with The Elf on the Shelf, particularly with fun new festive flavours,” said David Born, Founder and CEO of Born to License.