Snipple Originals readies licensing push for The Woohoos! and The Singalings
Brands With Influence is on board to helm the licensing push, while The Wyld Bunch is managing social media and driving audience growth and engagement for both shows.
Beanstalk signs as exclusive global licensing agency for Ritz Paris
“We believe there is significant potential to distil the essence of Ritz Paris into products that allow consumers to experience a touch of its timeless elegance in their everyday lives,” said Allison Ames, President and CEO of Beanstalk.
Olivier Dumont – President of Hasbro Entertainment – on storytelling, filmmaker collaborations and TRANSFORMERS ONE
“Good ideas can come from anywhere”: Hasbro Entertainment’s Oliver Dumont talks TRANSFORMERS – and looks ahead to future adaptations for MONOPOLY, CLUE and MAGIC: THE GATHERING.
Hasbro brings Harry Potter to Monopoly Deal
The game sees players try and collect three different sets of magical items to win.
TfL teams with Crush Creative for first style guide focused on children’s products
“As we start to expand the TfL brand into the children’s market, it is so important for us to offer licensees something easy to use and exciting that will engage and delight children and parents alike,” said Ellen Sankey, TfL’s Brand Licensing Manager.
HL Retail Brand Licensing Consultancy’s Helen Lynch on how to successfully sell brands to retail
“It’s all about relationships from the off – before you even get to explaining the brand”: Consultant Helen Lynch on helping licensors, licensees and retailers thrive.
The Light Fund details 5-3-1 Challenge
“We’re looking to smash the record of the amount of people taking part in a Light Fund charity raiser,” said Jonathan Baker, CCO at Fabacus and part of the 5-3-1 organising committee.
Sedar Global launches The Met interiors line, spanning wallpapers, curtains, pillows and upholstery
“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.
Moose Toys, e.l.f. Cosmetics and Gamefam team up for XOX Kweenie Roblox campaign
“Our cross-game campaign will deliver massive scale and reach, delighting millions of players where they hang out,” said Ricardo Briceno, Chief Business Officer of Gamefam.
Born Licensing and Roald Dahl Story Company unite Sainsbury’s and The BFG for Christmas ad
“Christmas is the most competitive period for British advertisers and licensing a generationally adored character like the BFG is a sure-fire way to capture attention,” said David Born, Founder and CEO of Born Licensing.