The range of fountain pens and rollerballs come in bright crimson and gold, limited to a run of 330.

The oversized $125 glass ‘blood lamp’ is shaped like a unicorn horn and is filled with glowing purple liquid.

The line debuts with Iron Man Reactor Red Fruits, Captain America Super-Soldier Blue Grape and Hulk Gamma Sour Lime.

“We are very pleased about this exciting collaboration,” said Drazen Pehar, Head of Brands & Licensing at DEICHMANN SE.

The collection is a tribute to ‘the women changing the game, both on and off the ice.’

“Ferne’s passion for beauty and our expertise in creating innovative, high quality products make this a perfect match,” said Mel Beer, Head of Licensing at Solent Group.

“We’re thrilled to bring the magic of Disney to life in a fresh and exciting way,’ said Gary Wadhwani, Co-Founder at Craft Buddy.

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

“Licensing is very much a ‘team business’ and we feel this award recognises the teamwork that goes into The Ashmolean programme – which of course includes all the licensees and retailers who work with us,” said Start Licensing’s Ian Downes.

Sarah Hurley of Sarah Hurley Brands talks us through her journey in business to date – and who inspires her.