The Brands Untapped 100 is available to pick up at Brand Licensing Europe from the Brands Untapped booth at E154 or download a digitial copy.

Download a digital copy now, or pick one up this week at BLE from the Brands Untapped stand E154.

“There’s always a moment of curiosity when Gen Z stumbles across something from the past…”: Disney’s Ethan Lawrence on Buffy, Stitch and potential around The Golden Girls.

“While Force characters are the focus of the set, I’m super excited by all the Creatures showing up on cards too”: FFG’s Danny Schaefer talks Legends of the Force.

“Thanks to Hot Wheels, our iconic Race Car token is hitting the fast lane,” said Brian Baker, SVP of Board Games, Nerf and Play-Doh at Hasbro.

“The calendar uplifts the advent tradition by giving consumers something meaningful to make and keep, whilst offering new seasonal sales opportunities for retailers,” said Gary Wadhwani, Director at Craft Buddy.

“This wonderful collaboration brings the Ashmolean’s collection to a broader, younger, more fashion-oriented audience,” said Declan McCarthy, Head of Brand Licensing at the Ashmolean Museum.

“This partnership presents endless possibilities for innovation around masterpieces from the MFA’s rich holdings,” said Debra LaKind, Senior Director, Intellectual Property & Business Development at the MFA.

“Simply Sage is the perfect licensee to extend Leo the Truck into lifestyle categories,” said Jonathan Becker, CEO of Anjar Co. LLC.

“Miffy has had a great 2025 and we’re looking forward to further success in early 2026,” said Rob Wijeratna, Joint Managing Director of Rocket Licensing.