From cold plunges to voodoo dolls… Andy Pearson on what guides Liquid Death’s approach to product collabs.

“We know consumers are always looking for ‘something new and different’ and the Funkin IRN-BRU Vodka Martini delivers just that,” said Kenny Nicholson, Head of Brand at IRN-BRU.

Start Licensing’s Ian Downes picks the brains of some BLE attendees to find out what jumped out at them as key design trends.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location,” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“The combination of our craft beers with Millions’ beloved sweets is a fusion of flavours that we believe will captivate our audience,” said Russell Bisset, Founder and MD at Northern Monk.

“The Goo Jit Zu program on Roblox will exemplify how we are rewriting the playbook on building buzz for toys among kids in the lead up to the holidays,” said Ricardo Briceno, Chief Business Officer of Gamefam.

“It’s easy to get influenced by trends, but developing a distinct style is crucial”: Emma Lawrence discusses bringing her art into new categories.

The collection includes Super Freak, Monster Mash, Monster, The Boogie Man and more.

The sneaker features a pink and green ombre design representing the contrasting personalities of Elphaba and Glinda.

Next year’s event – the 40th annual UK Toy Inventors’ Dinner – will take place on Wednesday January 22nd aboard the historic HMS Belfast.