The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum
We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.
Transport for London debuts updated style guide and new trend packs
“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.
UK’s creative industries can create 300,000 new jobs by 2025, states Creative UK Group report
To coincide with the report, Creative UK Group has launched a #WeAreCreative campaign designed to show the government how powerful the creative industries are and what can be unlocked with the right investment.
Licensing Haüs’ Maria Alcaide on creativity, innovation and the opportunities around NFTs
Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.
Playmobil to launch Asterix play-sets in 2022
The sets will land next year, marking the first time that the comic characters have been given the Playmobil treatment.
Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
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KITH debuts Mandela Day apparel collection
KITH’s design team worked directly with Nelson Mandela’s daughter Makaziwe Mandela, his granddaughter Tukwini Mandela and the House of Mandela to create the range.
Goose Island teams with indie band Blossoms on limited edition beer
SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund
The Brand Radar: Talking video games with Bits and Pixels’ Sandra Arcan
Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.
Kraft teams with Van Leeuwen for Macaroni & Cheese ice cream
“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.
The Bamboozle Brothers, Sen-Foong Lim and Jay Cormier, discuss games, clues and Scooby-Doo
Sen-Foong Lim and Jay Cormier – creators of Junk Art, Akrotiri and more – on Scooby-Doo: Escape from the Haunted Mansion.
