The Ashmolean Museum’s Declan McCarthy and Carrie Hickman on the untapped brand potential of the world’s first public museum
We caught up with the Ashmolean Museum’s Declan McCarthy, Head of Publishing and Licensing, and Carrie Hickman, Publishing and Licensing Co-ordinator, to find out more about the institution’s unique brand opportunities.
“With more than 80 licensees already on board and some exciting brand collaborations to be announced, it’s a great time to join the TfL licensing programme,” said Jo Edwards, Head of Global Licensing at TSBA Group.
To coincide with the report, Creative UK Group has launched a #WeAreCreative campaign designed to show the government how powerful the creative industries are and what can be unlocked with the right investment.
Maria Alcaide, Principal at Licensing Haüs, tells us about her route into brands – and why NFTs are presenting brands with some exciting opportunities.
The sets will land next year, marking the first time that the comic characters have been given the Playmobil treatment.
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
KITH’s design team worked directly with Nelson Mandela’s daughter Makaziwe Mandela, his granddaughter Tukwini Mandela and the House of Mandela to create the range.
SK Take 2 is limited to 1,000 four-packs, and the release will support Stagehand: The PSA Welfare and Benevolent Fund
Start Licensing’s Ian Downes chats with Bits and Pixels co-owner Sandra Arcan to discuss the agency, its approach to licensing and how video game brands can thrive in consumer products.
“We wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavour of Kraft Macaroni & Cheese we all grew up with,” said Emily Violett, Sr. Associate Brand Manager for Kraft Macaroni & Cheese.
Sen-Foong Lim and Jay Cormier – creators of Junk Art, Akrotiri and more – on Scooby-Doo: Escape from the Haunted Mansion.