Tela’s Gabi Drew on the benefits of looking at brands through a lifestyle lens
Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.
Dream Teams: Smiley’s Valerio Costabile and Janet Martin
What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.
Juiced’s Robert Bedford and Niamh Dixon talk recent projects, studio merch – and plans to go global
“I love old-school game graphics”: The team at Juiced reveal the trend they feel more brands should embrace.
Watermelon Creative’s Sarah Swindell, Gemma Aveling and Sarah Pearson on the key to fruitful client relationships
The team at Watermelon Creative talk us through their approach to crafting successful style guides and trend forecasting.
GOSH’s Jenny Martin and the team at Crush on creating a fresh identity for the charity’s Neverland brand
“It gave us a unique opportunity to blend nostalgia and innovation”: GOSH Charity’s Jenny Martin and the team at Crush talk Neverland.
“Sports are a natural fit with us”: Kahoot!’s Craig Narveson on crafting engaging educational content with Tour de France
Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.
IMG Licensing to helm consumer products push for the Estate of F. Scott and Zelda Fitzgerald
“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.
BBC Studios leads UK in YouTube watch time and TikTok engagement
“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.
Taskmaster comes to English Heritage sites this summer
From July 19th to August 31st, Taskmaster activities will be available to play at sites including Dover Castle, Pendennis Castle and Eltham Palace and Gardens.
GOSH Charity partners with RG Live and Culture Creative for immersive Neverland trails
“Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season,” said Jenny Martin, Senior Brand Licensing Manager, GOSH Charity.