The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
Walkers enters apparel sector with Poetic Brands
“Walkers is a dream property to work with as it holds a place in the hearts of many,” said Elliott Matthews, Managing Director of Poetic Brands.
Numskull Designs’ Karl Mizen on giving iconic characters the rubber duck treatment with Tubbz
Karl Mizen, Creative Director at Numskull Designs, tells us about the origins of Tubbz – and which character has been the toughest to ‘duckify’ so far.
Ashley Holman on innovation, inventors and plans for his new toy firm, ToyTopic
With partnerships in place with the likes of Hasbro and WowWee, we spoke with Ashley about what ToyTopic is bringing to the industry.
Ed Gamble and James Acaster’s Off Menu podcast gets apparel collection with Percival
The Percival range spans sweatshirts and t-shirts embodied with icons like a genie’s lamp, ice cream and pizza slices featuring James and Ed.
Campbell’s teams with CAMP for soup-scented candles
The limited edition Campbell’s candles come in two scents: Tomato Soup & Grilled Cheese and Chicken Noodle Soup
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Brand & Retail UK’s Pitch Smarter Conference moves to February
“Visitor safety was always on my mind and I think we will be in a better position later in February,” said Event Director Ryan Beaird.
Maurizio Distefano Licensing to helm products push for Corto Maltese
The cult character has been described by Maurizio Distefano, President of Maurizio Distefano Licensing, as “an iconic and intriguing brand for adults”.
The Cartoon Museum readies Dredd@45 exhibition
“We’re excited to see the Cartoon Museum focus on Judge Dredd and the artists who have made him come alive for millions of readers over the past forty-five years,” said Jason Kingsley OBE, CEO of Rebellion.
2022 predictions in 22 words
We asked industry figures to sum up their predictions, hopes and fears around what the next 12 months has up its sleeve in just 22 words…
Signature Gifts’ Kevin Spindler on innovation, licensing challenges and the power of personalised products
Start Licensing’s Ian Downes speaks with Kevin Spindler – Group CEO of Signature Gifts – about what he looks for in a brand, the key to good relationships with licensors and the future of personalisation.
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Popular Articles
Creator of The Raccoons, Kevin Gillis, on licensing and rebooting the cartoon favourite
Adidas debuts licensed line of sustainable footwear featuring the likes of Kermit, Yoda and The Incredible Hulk
Johnnie Walker partners with Netflix on limited-edition Money Heist bottle
Ashley Holman on innovation, inventors and plans for his new toy firm, ToyTopic
Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges
Upcoming Events
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- Date: 31 August 2021
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- Event: Play Creators Festival (Virtual)
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- Date: 31 August 2021
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- Event: Play Creators Conference (Virtual)
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- Date: 06 September 2021
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- Event: Play Creators Awards (Virtual)
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- Date: 07 September 2021
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- Event: Mojo Pitch (Virtual)
