Talking Brands: With Elf gracing the small screen for Asda, which other characters could be a good fit for ad campaigns?
Lightbulb Licensing’s Susan Bolsover, Rainbow Productions’ Simon Foulkes and Caroline High Consultancy’s Caroline High share their picks for characters with the right qualities to front an ad campaign.
Fabergé debuts Game of Thrones jewellery collection
“The collection presents different aspects of the mythical creatures and documents their journey in the series alongside Daenerys,” said Fabergé’s Head of Design, Liisa Tallgren.
Steamforged Games’ Mat Hart and Sherwin Matthews on bringing Elden Ring to the tabletop
Steamforged Games’ Mat Hart and Sherwin Matthews discuss design, crowdfunding and the importance of not trying to please everyone.
SYBO appoints Philip Hickey as Chief Marketing Officer
Industry veteran takes the baton as Naz Amarchi-Cuevas departs
Dubai Parks and Resorts to launch Real Madrid experience in 2023
The new experience will boast audio-visual displays, rides and playable gaming interactions inspired by the ‘spirit, passion and success’ of Real Madrid.
The Royal Mint launches collectable coin celebrating 60 years of The Rolling Stones
“We hope this provides a fitting tribute to the band’s sixty years of rock and roll music for their millions of fans across the globe,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.
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Aardman and RSPB partner for Robin Robin adventure trails
“Our exciting trails will allow families to go on their own sneak adventure and immerse young adventurers in the Robin Robin story and bring it to life amongst nature,” said Rachel Dee, RSPB Visitor Experience and Event manager.
Culture Kings debuts The Diplomats apparel collection
The range includes t-shirts paying homage to the iconic hip hop duo and the group’s signature eagle.
Streets ice cream brands Bubble O’Bill, Banana Paddle Pop and Splice enter footwear space with Volley
“We wanted to pay homage to the original Streets artwork and capture some delicious summer colours that play back to Banana Paddle Pop, Bubble O’Bill and Splice,” said Volley Content and Marketing Manager, Anna Geason.
Blonde Sheep Licensing’s founder, Natasha Dyson, discusses her long career
Natasha Dyson: why now’s the right time for a Swizzels and Moonpig partnership
PUMA partners with Kellogg’s for collection celebrating 70 years of Tony the Tiger
The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.
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The Goonies, Beetlejuice and The Lost Boys get the Dr Martens treatment
Sophie la girafe plush, activity mats and rockers on the way from Dan Dee International’s Animal Adventure arm
Sustainability in Licensing Conference to take place at London’s Royal Geographical Society in June 2022
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