The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.
Players race around the neighbourhood using ramps and shortcuts to find parts to make a communication device to contact E.T.’s home planet
The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.
“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.
The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.
Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.
“While many games fight like Batman, our games will challenge you to think like Batman,” says Ignacy Trzewiczek, CEO and lead writer/designer of the game series.
“This is dance for people who don’t usually watch dance,” said Peaky Blinders creator Steven Knight.
“Everything Odo stands for resonates and aligns with our own values,” said Wow! Stuff’s Director of Licensing, Kenny McAndrew.