Asmodee’s Gregory Benassar and Beatrice De La Rochefoucauld on three ways to bring brands into board games

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

Porsche and Pixar debut 911 Sally Special inspired by Cars’ Sally Carrera

“We asked ourselves: if Sally were built today as a road-approved model, what would she look like?” said Jay Ward, Creative Director of Franchise of Pixar Animation Studios.

Helena Perheentupa to head up ZAG’s new ZAG Play Toy Division

“At ZAG Play, we will leverage our unique point-of-difference as both an animation content powerhouse and a high-quality toy company to develop products that empower children to see themselves as heroes through imaginary and aspirational play,” said ZAG CEO Jeremy ZAG.

The Brand Radar: Topps, The Hundred and the untapped potential of cricket in collectables

Start Licensing’s Ian Downes looks at what Topps’ Cricket Attax could do for the wider licensing potential of the sport, with contributions from Greg Lansdowne and Simon Gresswell.

State Bicycle Co. launches Corona range spanning bikes, jerseys and accessories

‘The capsule embodies Corona’s relaxed vibes and passion for recreation, aligning with State Bicycle’s best-selling cycling gear,’ read a statement around the launch.

Dusk debuts fragrances based on Streets’ ice cream brands

Bubble O’Bill, Golden Gaytime, Rainbow Paddle Pop and Splice are the focus of a new range of candles, fragrant oils, tealights and melts.

Designer Wayne Lindsay on the benefits of taking part in BLE’s Kelvyn Gardner License This! competition

As one of last year’s winners, Wayne won a free exhibition stand at BLE 2022. We caught up to find out more about his plans for next month’s show.

Brewdog debuts Candy Kittens vodka

Vodka launch marks the second collaboration between the two firms, following Brewdog’s Candy Kittens IPA.

Heineken teams with The Shoe Surgeon to launch limited-edition Heinekicks sneakers

The Heinekicks sneaker has a bottle opener in the tongue and Heineken beer injected into its sole.

Squid Game gets the Funkoverse treatment

Players must race to the finish line in Red Light, Green Light, or try to burst past their rivals’ defences in The Squid Game

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