“Creativity in licensing is at an all-time high”: Informa’s Anna Knight on design, innovation and returning to live events with BLE 2021
We caught up with Anna Knight – VP of Licensing at Informa Markets – to find out why BLE 2021 is a must-attend show for the industry’s designer community.
BLE 2021 keynote to dive into the brand licensing stories behind Team GB
Gold medallists Tom Daley and Charlotte Worthington will be taking part in the panel session, alongside Team GB’s Tim Ellerton and The Point.1888’s Will Stewart.
Tomato Source’s Emma Beeson on designing a medallion celebrating 100 years of Britains Farm Toys
Start Licensing’s Ian Downes talks to Tomato Source’s Emma Beeson about the design process behind a limited-edition medallion celebrating 100 years of Britains Farm Toys.
Lavazza debuts immersive coffee experience in London
“The UK coffee market is primarily made up of chains, but at Lavazza we are introducing a completely different concept than what’s currently available for the UK coffee lovers and enthusiasts,” said Lavazza UK’s Pietro Mazzà.
Secret Cinema teams with Riot Games for its first video game-inspired live experience
Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.
Transport for London teams with the Black Cultural Archives to launch Black History Tube Map
A poster version of the map will be available to buy via The Black Cultural Archives shop and London Transport Museum’s shop.
Explore Brands Untapped
Tom Gates Entertainment’s Tessa Moore on how the popular book series became a multi-category brand
Tessa Moore, Head of Marketing at Tom Gates Entertainment, discusses the brand’s journey from publishing to consumer products
Pasta Evangelists teams with Pizza Pilgrims for limited-edition pizza-inspired dishes
The selections include a Double Pepperoni & Spicy Honey Spaghetti and a Spicy ‘Nduja Sausage & Fior di Latte Mozzarella Lasagne.
The Point.1888’s Janine Richmond discusses how creativity, humour and fun fuel partnerships for Tom Gates
Janine Richmond, Head of Product and Brand at The Point.1888, tells us what the agency has planned for the smash-hit Tom Gates brand.
The Brand Radar: Carhatt WIP, 2000 AD and how brands can embrace creative communities
Start Licensing’s Ian Downes looks at how Rebellion worked with different artists to reinterpreted 2000 AD and its characters for a tribute in Carhatt WIP magazine.
The Point.1888 founder Will Stewart celebrates seven years in licensing – and explains why he’s launching Story.1888
Will Stewart, founder of The Point.1888, on growing the company – and launching a marketing agency.
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Upcoming Events
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- Date: 31 August 2021
- Location: Virtual
- Event: Play Creators Festival (Virtual)
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- Date: 31 August 2021
- Location: Virtual
- Event: Play Creators Conference (Virtual)
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- Date: 06 September 2021
- Location: Virtual
- Event: Play Creators Awards (Virtual)
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- Date: 07 September 2021
- Location: Virtual
- Event: Mojo Pitch (Virtual)
