How Speed Arena: Race in a Case became an instant hit: in conversation with Carrera Revell’s Frank Tiessen.

Warmies appoints former Ty executive Steve Gomez to support ongoing expansion across Europe.

Eddfest sees launch of chocolate Eddie head for Iron Maiden’s 50th anniversary.

Science and nature creator’s YouTube brand set to expand into products, content and strategic brand partnerships.

WildBrain unveils first permanent retail destination dedicated to In the Night Garden and Teletubbies.

First Bluey audiobook collection launches globally this September: Miranda Tapsell narrates.

MGA Entertainment marks L.O.L. Surprise!’s first decade with new products, entertainment and dolls.

“Music has become an increasingly important part of how we bring Hasbro’s brands to life for fans,” said Matt Proulx, SVP, Global Experiences, Partnerships & Music at Hasbro.

“With the forthcoming release of Mog’s Bad Thing, this beloved evergreen character is uniquely positioned to both capture hearts and deliver long-term commercial potential across multiple categories all year round,” said Pindy O’Brien, Global Brand Management & Licensing Consultant for Lupus Films.

The first of two custom helmets was signed by Formula 1 drivers during race weekend at Silverstone and will be auctioned via F1 Authentics.