The Brand Radar: Everyone seems to be playing Wordle… Does it have licensing potential?
With the online word puzzle Wordle soaring in popularity, Start Licensing’s Ian Downes looks at how Wordle could expand into consumer products and live experiences.
Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles
President of WREBBIT PUZZLES INC., Jean Théberge, reveals what he looks for in branded products.
Funko Games details E.T. The Extra-Terrestrial: Light Years From Home game
Players race around the neighbourhood using ramps and shortcuts to find parts to make a communication device to contact E.T.’s home planet
Read the Mojo Nation 100: 2022 Edition online now
The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.
Warhammer stickers and trading cards on the way from Panini
“We are privileged to be given the opportunity to work on such a popular IP with a dedicated fanbase,” said Jess Tadmor of Panini UK.
M&M’S details inclusive brand refresh, including character revamps and updated tone of voice
“We’re excited to reveal our new M&M’S brand look and feel, which fans will see come to life across all M&M’S touchpoints around the globe,” said Jane Hwang, Global Marketing Vice President at Mars Wrigley.
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Great British Bake-Off: The Musical to debut this summer
The musical – endorsed and developed in association with Bake-Off creators Love Productions – will debut at Cheltenham’s Everyman Theatre in July.
Dynamo’s Steve Richards on storytelling, problem-solving and creativity in licensing
Steve Richards – MD of the creative studio Dynamo – tells us about his route into the brand space, and what keeps his creative fires burning.
Portal Games bolsters its Detective range with Batman
“While many games fight like Batman, our games will challenge you to think like Batman,” says Ignacy Trzewiczek, CEO and lead writer/designer of the game series.
Caryn Mandabach Productions teams with Rambert for Peaky Blinders dance show
“This is dance for people who don’t usually watch dance,” said Peaky Blinders creator Steven Knight.
Wow! Stuff signs as master toy partner for Odo
“Everything Odo stands for resonates and aligns with our own values,” said Wow! Stuff’s Director of Licensing, Kenny McAndrew.
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Popular Articles
Jean Théberge on why licensed lines are at the heart of WREBBIT’s iconic 3D puzzles
Dynamo’s Steve Richards on storytelling, problem-solving and creativity in licensing
Warhammer stickers and trading cards on the way from Panini
Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges
The Brand Radar: Royal Mail, Rug Maker and how to make stamps stick in licensing
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- Date: 31 August 2021
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- Date: 31 August 2021
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- Date: 07 September 2021
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