Great Ormond Street Hospital Charity and Wild in Art ready A Neverland Adventure: Art Trail for July 2027

“Every bench will tell its own story, creating moments of joy and inspiration across Bloomsbury and Camden, all while helping to raise vital funds for a world-leading new Children’s Cancer Centre,” said Jenny Martin, GOSH Charity’s Senior Partnership Development Manager – Brand Licensing.

Mattel to bring UNO Social Clubs to cities including London, Berlin, Barcelona and more

“After an incredible first year, we’re excited to launch UNO Social Clubs in even more cities around the world,” said Katie Buford, Vice President and Global Head of Mattel Games.

Studio 100 details Arnie & Barney – The Water Quest partners across games, magazines, plush and more

In August, HABA is launching three games inspired by the film: Dice King Arnie & Barney Edition, Hypno Vision and Drop or Stop.

Bluey comes to tonies

“For years, families around the world have asked for Bluey on the Toniebox,” said Tobias Wann, CEO of tonies.

Paddington The Musical to open on Broadway in 2027

“We have been genuinely blown away by the response to the production so far and are thrilled to be bringing it to Broadway,” said producers Sonia Friedman and Eliza Lumley.

SBC’s Sophie Bloomfield and tonies’ Rodolfo Amaya take us inside an exciting new softlines direction for the brand

“We have lots of ideas and ambition, because the scope of this new adventure is huge!”: In conversation with SBC’s Sophie Bloomfield and tonies’ Rodolfo Amaya.

The ‘Original Gamers’ are coming of age… Is the licensing industry ready to play?

Licensed Ltd’s Paul Bufton puts ‘Original Gamers’ in the spotlight – and looks at how brands can best engage with this exciting audience.

Tela’s Gabi Drew and Nicol Vircillo discuss cracking the fandom code

Brands Untapped’s Billy Langsworthy heads to Milan to chat with Tela’s Gabi Drew and Nicol Vircillo about fandom – and why brands can benefit from a focus on human connection.

Craft Buddy to launch Sonic the Hedgehog lines later this year

“Signing with SEGA for Sonic the Hedgehog is a landmark moment for Craft Buddy and an incredibly exciting step into the gaming category in 2026,” said Gary Wadhwani, Co-Founder of Craft Buddy.

Just Play celebrates 30th anniversary of Tickle Me Elmo with Tickle Me Elmo Giggle Max

“We are amplifying the interaction, the size – and the laughs – with the new Tickle Me Elmo Giggle Max,” said Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play.

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