Tela CEO Gabi Drew looks at how the lifestyle lens can lead to products that power community and connection.

What’s the key to successful collaborations between creative and commercial teams within brand owners? This new series seeks to find out. We pick the brains of Smiley’s Valerio Costabile and Janet Martin.

“I love old-school game graphics”: The team at Juiced reveal the trend they feel more brands should embrace.

The team at Watermelon Creative talk us through their approach to crafting successful style guides and trend forecasting.

“It gave us a unique opportunity to blend nostalgia and innovation”: GOSH Charity’s Jenny Martin and the team at Crush talk Neverland.

Craig Narveson – VP of Strategic Partners at Kahoot! – discusses creating content that sparks curiosity.

“We’re excited for this new chapter in Fitzgerald history, and to work with the IMG team to find fresh opportunities to share Scott and Zelda’s iconic style,” said Blake Hazard, president of the Estate’s licensing entity.

“We’ve built a digital model that turns casual viewers into superfans, and superfans into communities that drive both cultural impact and commercial return,” said Jasmine Dawson, SVP of Digital at BBC Studios.

From July 19th to August 31st, Taskmaster activities will be available to play at sites including Dover Castle, Pendennis Castle and Eltham Palace and Gardens.

“Neverland resonates particularly well with live events audiences and we can’t wait for more people to come face to face with JM Barrie’s beloved characters this festive season,” said Jenny Martin, Senior Brand Licensing Manager, GOSH Charity.