Millie Bobby Brown debuts fashion line with Delta Galil USA

Actress Millie Bobby Brown has launched a fashion line – florence by mills fashion – with Delta Galil USA.

Designed to launch a ‘self-confidence revolution’ in ready-to-wear fashion, the brand lands in the US and UK next month. The first drop will be loungewear- and basics-focused, including oversized crew sweatshirts, tanks, and short sets.

Florence by mills will be donating a portion of proceeds to Millie’s favourite charities, including One Tree Planted, Joey’s Friends and Girls Inc.

“I created florence by mills fashion because I felt that there was no fashion line on the market that actually created clothes that were meant to fit me and my friends, instead of us trying to fit into the clothes,” said Millie Bobby Brown, founder of florence by mills fashion.

“It is so important to me that each piece of the line allows wearers to express themselves and their individuality and celebrate that. I want everyone who puts on a piece from the line to immediately feel confident and free in their skin.”

Heather Mee, Chief Marketing Officer of Delta Galil USA, added: “Millie and our team saw a considerable opportunity to turn the ready-to-wear market on its head by creating thoughtful pieces made with inclusive styles and lower impact fabrics that can feel comfortable wearing.

“We say we’re starting the ‘self-confidence revolution’ in the sector because that really is our goal. We’ve hand-selected each color, fabric and style to ensure that each time a wearer chooses a piece from the line, they feel an instant sense of joy and confidence.”

This collaboration was facilitated by Millie Bobby Brown’s global licensing partner IMG. Millie is represented by WME, part of the Endeavor network alongside IMG.