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“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.
Steven Singer Jewelers has launched its first licensed product – a Care Bears-branded 24 karat gold-dipped rainbow rose.
The branded rose is made of a real rose and real gold. Each rose is disassembled and then reassembled by hand to allow for the gold plating process.
The licensing process has been managed by the team at Born to License on behalf of Steven Singer Jewelers. Born to License was responsible for identifying the most suitable license, negotiating the licensing terms, managing the approval process and looking after all other licensing aspects.
“Entering the world of licensing is a thrilling new step for us, particularly with a partner like Care Bears,” said Steven Singer, Owner of Steven Singer Jewelers.
“It’s an honor to be able to collaborate with such an iconic and beloved brand. Introducing collectible packaging for our signature 24kt Gold Dipped Roses has been a delightful first for us – we love it.“
Robert Prinzo, Head of Global Licensing at Cloudco Entertainment, added: “Partnering with Steven Singer Jewelers to launch the Care Bears 24k gold-dipped rose is a wonderful moment for our brand. With this collaboration, we’re focused on creating genuine, quality collector’s items that Care Bears fans old and new will appreciate and treasure.”
David Born, Founder and CEO of Born Licensing, continued: “We are super excited to see Steven Singer Jewelers enter the licensing space and we’re grateful to be given the important responsibility of ensuring that it’s a success. We’re confident that licensing will play a key part in their business as they continue to surprise and delight their customers”.
The Care Bears rose will retail for $89.95 and is available now in the US from Steven Singer Jewelers’ online store, as well as through their physical store in Philadelphia.
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