Pophouse to develop ‘creative activations’ inspired by the music of Cyndi Lauper

Swedish entertainment firm Pophouse has acquired the majority share of Cyndi Lauper’s master recording revenue and publishing.



Cyndi Lauper and Pophouse will now work closely together through a joint venture that will involve developing ‘creative activations’ inspired by Lauper’s recording repertoire. This includes hits such as Girls Just Want to Have Fun, Time After Time and True Colors.

“Since we first met, Pophouse has impressed me with their commitment to maintaining and developing my professional life’s work and ensuring its legacy,” said Lauper.

“Their creativity and vision, combined with my continued involvement via our unique joint venture, is what is most exciting to me. I can’t wait to participate in this new stage in my musical evolution and I could not be more pleased to know my music will now be in Pophouse’s safe hands as they build upon my legacy in the years to come.”

Pophouse CEO Per Sundin added: “Cyndi Lauper is an icon, with a career that has inspired generation after generation of music lovers. That she has entrusted us to protect and continue to grow her legacy is a privilege we are proud to accept. We set ourselves apart through our emphasis on artist and brand development, so that we can nurture the value of our investment, and we are pleased Cyndi endorses our vision for her remarkable catalogue of work.”