Hasbro teams with Trotters London for Peppa Pig collection

Hasbro has partnered with Trotters London on a Peppa Pig collection celebrating the brand’s 20th anniversary.

Using bespoke Liberty Fabric, the collection launches this month and spans dresses and knitwear to accessories.

“For 20 years, Peppa Pig has been a lifelong friend to kids, encouraging them to confidently treat every first step as a new adventure,” said Marianne James, Senior Vice President of Global Licensing at Hasbro.

“We’re so excited to work with Trotters London and create a bespoke Liberty Fabric for Peppa’s latest adventure in the world of fashion with an amazing collection that embodies everything Peppa stands for and what her fans love about her.”

Sophie Mirman, Trotters London Founder and Creative Director, added: “We’re thrilled to bring together Trotters London and Peppa Pig for this unique collaboration. This collection represents the perfect marriage of playful designs and timeless fashion, catering to children’s comfort and style preferences while showcasing Liberty’s heritage prints in a fresh and exciting way.”

Bruce Langlands, Trotters London CEO, continued: “Collaborating with Peppa Pig and Liberty Fabrics has been an exciting journey and embodies the essence of childhood joy and timeless style, offering families something truly special. We’re thrilled to merge the playful world of Peppa Pig with Trotters’ expertise, creating a collection that celebrates the magic of childhood and the spirit of adventure.”

The collaboration will be available exclusively at Trotters stores and website, and with selected partners such as Liberty London, Selfridges Manchester Trafford and Harrods.