Pokémon brings baby-focused monpoké theme to new markets

The Pokémon Company International is expanding the reach of monpoké, an expression of the brand aimed at babies and toddlers.

Previously exclusive to Asia, monpoké has expanded its footprint through new content, licensed merchandise and books.

“Pokémon is an iconic cross-generational brand beloved by Trainers worldwide, with many having grown up with the brand and now sharing their fandom with their own children,” said Heather Dalgleish, senior director of publishing at The Pokémon Company International.

“With the expansion of the popular monpoké expression into more markets, parents around the world will have another playful and adorable way to introduce the Pokémon world to their little ones. monpoké reflects The Pokémon Company International’s latest efforts to deliver innovative products and experiences that appeal to our diverse fanbase, and we can’t wait to welcome a new generation of young Trainers to the growing Pokémon community.”

French luxury childrenswear label Bonpoint has launched a collection featuring monpoké artwork. The collection spans a pajama set, sweater, denim jacket, denim cap, tote bag and more. In addition, the firm’s skincare range consists of four special-edition products featuring an stylised Pikachu.

Elsewhere, a range of monpoké titles have launched from Scholastic and aim to introduce young children to new Pokémon friends in a fun and interactive way. The range of picture books and board books include Pokémon Playtime, Pikachu’s First Friends and Pikachu Loves. They are available now in the US and Canada, and are and coming soon to the UK.

Additional monpoké experiences and offerings will be released in the future.