The Point.1888 welcomes Moomin partners across jewellery, apparel, magazines and phone accessories

The Point.1888 have signed four new licensees to add to the Moomin Characters licensing programme.

Ahead of the brand’s 80th anniversary next year, Blade & Rose is on board for infant apparel, Licensed to Charm is developing jewellery, Practical Publishing has joined for magazines, while Skinny Dip is readying Moomin phone accessories.

“Working on the Moomin brand is an absolute delight,” said Becky Langer, Head of Commercial & Brand at The Point.1888.

“The brand has real depth, purpose and strong values which are in alignment with what consumers are looking for. Its appeal across all demographics makes it truly unique and we can’t wait to celebrate the 80-year anniversary with all of our dedicated partners.”