All3Media International secured fresh apparel deals for The Traitors

All3Media International has secured a raft of fresh apparel deals for The Traitors covering nightwear, socks, Christmas jumpers and underwear.

TDP Textiles and Aykroyds & Sons Limited will be launching The Traitors nightwear through a joint deal between the two companies, while Roy Boys will launch a line of a men’s and ladies’ socks.

Elsewhere, OddBalls will collaborate with All3Media International on a men and women’s underwear line while NOTJUST will release The Traitors Christmas jumpers later this year. The jumpers will include a Fair Isle design inspired by Claudia Winkelman’s style, with a matching knitted hood and fingerless gloves. The collection will also feature a second novelty jumper decorated with Traitors motifs and an attached hood inspired by the infamous cloaks.

All3Media International has also teamed up with Kimm & Miller on The Traitors character gift range.

“I’m thrilled to welcome this next round of licensees on board The Traitors,” said Jason Easy, VP Licensing at All3Media.

“These new deals cement the brand’s strength and rapid expansion in the licensing market, and with consumer demand present throughout the year, I am delighted that these collaborations and partnerships will allow fans to immerse themselves (and their wardrobes) in some of The Traitors most iconic looks.”