Horror, Inc readies fresh Friday the 13th merch, experiences and entertainment with Jason Universe

Horror, Inc – the original owners of the Friday the 13th film franchise – are planning a raft of fresh activations for the brand under the new banner, Jason Universe.

The line-up will span entertainment, games, immersive experiences, merchandise and more, all featuring the iconic hockey-mask-wearing villain. These are in addition to the upcoming A24 and Peacock prequel series Crystal Lake.

“For decades, Jason shocked and thrilled audiences who kept coming back for more,” said Robert Barsamian, President of Horror, Inc.

“We’re excited to work with Victor Miller and Marc Toberoff on new projects we’ll announce in the coming months.”

Robbie Barsamian, VP of Horror, Inc, added: “We’re focused on honouring the legacy while elevating the fan experience and appealing to today’s horror audiences as we develop new ways to watch, interact and engage with Jason Universe.”

Sheri Conn, Global GM of Horror, Inc, continued: “With the unique ability to remain at the forefront of pop culture for 44 years, Jason continues to top charts as one of the scariest villains of all time with strong global awareness across multiple generations – thanks to billions of TikTok views plus millions and millions of gamers and movie fans. We can’t wait to introduce new Jason Universe activations to these amazing fans.”