McFarlane Toys readies UFC collectibles

McFarlane Toys has signed a licensing agreement with UFC for physical and digital collectibles.

The collectibles will recreate some of UFC’s most iconic athletes and moments as 6” figures.

“Since UFC burst onto the sports scene, this brand has been growing bigger and bigger every year,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

“It now stands as one of the premiere brands in sports, as hundreds of millions of fans globally have embraced its thrilling, non-stop action. And now, for us to be able to do some cool things with authentic-looking figures, both physically and digitally, it’s going to be a real treat. I can’t wait!”

Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC, added: “We’re excited to partner with McFarlane Toys, one of the most respected manufacturers of intricate collectible figures in the industry.

“UFC fans are among the most passionate in all of sports and we are confident in McFarlane’s ability to deliver authenticity to our fans with a collection of unique, accurately crafted figures, inspired by some of UFC’s most elite athletes.”

Product is expected to launch in fall of this year. The agreement was brokered by UFC’s licensing agency, IMG.