Hasbro teams with Beauty Creations Cosmetics for My Little Pony collection

Hasbro has partnered with Beauty Creations Cosmetics for a My Little Pony beauty collection.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics. Highlights include the ‘Made in the 80’s’ lip oils, ‘Mane Event’ blush and highlight set and the ‘Lost in the Clouds’ Shadow Palette, inspired by the hues of the My Little Pony rainbow.

The range debuts at Licensing Expo, with make-up artists from the Beauty Creations Cosmetics team present at the Hasbro booth to offer product testing, touch-ups and giveaways of the collection.

“We are so excited to bring this collaboration to life,” said Esmeralda Hernandez, Founder/CEO Beauty Creations Cosmetics.

“This collection brings the simple feelings of childhood memories into everyday glam and allows us to relive our favourite memories when we apply our morning makeup. I have been a fan of My Little Pony since childhood and now my daughter is a fan of My Little Pony as well… The love of this collaboration is something special that we can share.”

Marianne James, Senior Vice President, Global Licensing at Hasbro, added: “We can’t wait to deliver the colour, magic and friendship that our beloved My Little Pony franchise is known for into this stunning collection with Beauty Creations Cosmetics.

“By bringing this fun booth demo to Licensing Expo, attendees and our industry friends can get a taste of the exciting My Little Pony brand experience that has captivated multi-generational fans for over 40 years. From kids, trendy tweens and teens to moms who grew up with the Mane 6, the ponyverse is for everyone.”

The range launches on July 30th, the International Day of Friendship.