Golden Bear signs as master toy partner for Toikido’s PeaKeeBoo

Golden Bear has signed up as the master toy licensee for Toikido’s new pre-school animation series, PeaKeeBoo.

PeaKeeBoo is a nature-inspired show centred on Pea, a small, green creature, Kee, a little bird, and Boo, a large, grey boulder-esque character.

Golden Bear will launch the toy line – spanning textured plush, figurines and activity sets – in autumn/winter of 2025.

“With our rich history and knowledge of pre-school licenses we like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“In addition, the chance to work with the great disruptive team at Toikido was too good an opportunity to turn down. We look forward to bringing fantastic toys to consumers, who will undoubtedly fall in love with the characters as much as we have.”

Will Ochoa, Chief Commercial Officer at Toikido, added: “Golden Bear Toys’ reputation for excellence in toy manufacturing is unrivalled, and we are excited to have them on board as the master toy licensee for PeaKeeBoo. Their innovative approach to toys will greatly contribute to the holistic educational experience we envision with PeaKeeBoo.”