Toikido teams with CAKE to develop animated series for PeaKeeBoo

Creative studio Toikido has partnered with kids’ entertainment specialist CAKE to develop and co-produce a long-form animated series, PeaKeeBoo.

This collaboration aims to expand the PeaKeeBoo universe from its YouTube shorts into long-form, five-minute animated episodes.

PeaKeeBoo centres around Pea, Kee, and Boo, three friends who love hide-and-seek and the sounds and visuals of nature. The show looks to promote themes of exploration, creativity and playful learning.

Golden Bear Toys has been appointed as the master toy licensee for the PeaKeeBoo series, and will launch a range of textured plush, figurines and activity sets in autumn and winter of 2025.

“We are ecstatic to partner with CAKE on this exciting venture,” said Darran Garnham, CEO of Toikido.

“CAKE’s track record in producing high-quality children’s content is unparalleled, and we are confident that together we will bring the magical world of PeaKeeBoo to life, captivating young audiences globally.”

Ed Galton, CEO at CAKE, added: “We are delighted to collaborate with Toikido on PeaKeeBoo. Toikido’s innovative approach to brand building combined with our storytelling and distribution expertise promises to deliver an extraordinary series that will resonate with children and parents alike.”