Maurizio Distefano to helm Care Bears licensing push in Italy

Maurizio Distefano Licensing has been appointed by Cloudco Entertainment as the new licensing agency for Care Bears in Italy.

Currently, the brand boasts retail placement with licensees like MC2 St Barth and J Brand International, featuring fashion collections at OVS stores across Italy. Additionally, International Games Trade offers a range of Care Bears figurine collectibles.

With plush toys coming to Italy in Q1 2025, Cloudco Entertainment aims to expand partnerships and attract a wider audience in the territory.

“We are thrilled to represent the beloved Care Bears property in Italy,” said Maurizio Distefano, President of Maurizio Distefano Licensing.

“With its dual appeal of the classic brand and the new Unlock the Magic look, Care Bears fits perfectly with different targets and product categories. The rich style guides offer unlimited possibilities for development and align with new market trends every year.”

Kimberley McIntyre, Senior Licensing Manager (EMEA) at Cloudco Entertainment, added: “Europe remains a key market for us, and working with agents like Maurizio Distefano Licensing is key to our continued success. Their local presence and expertise are invaluable as we aim to deepen our reach and connect with both new and existing fans across Italy.”