Beams International debuts Bluey gifting range

Beams International is partnering with BBC Studios to produce a wide selection of gift packs and giftable accessories for Bluey in the UK.

The range will include ‘Make your own’ baking and beverage concepts, keyrings, kitchen textiles and more.

“We couldn’t be more delighted to bring Bluey into our portfolio,” said Emma Coote, Brands and Licensing Director at Beams International.

“With its broad, multi-generational appeal, Bluey is the perfect property to bring newness and innovation to the gifting category. We have already seen an incredibly positive retail response to the brand, in line with Bluey’s remarkable global popularity.

“Beams International is a long-standing licensee of BBC Studios and we are thrilled to be adding another of their properties to our offering. We are working closely with the BBC Studios’ licensing team to develop engaging Bluey gifting solutions, for a wide variety of occasions and recipients.’

Nicola Daglish, UK Licensing Manager at BBC Studios, added: “We are thrilled to be expanding our partnership with Beams International to add Bluey food, beverage & lifestyle gifting to their portfolio. Bluey is such a popular family brand globally and we want to have product ranges that tap into key seasonal moments that bring families together. We are sure Beams’ new Bluey ranges will be a hit with kids and their parents across the UK!”

Beams International’s Bluey products are set to hit retail shelves this autumn, with a Bluey Milkshake Kit and a Bluey Hot Chocolate Set among the first products available to buy.