IMG brings Esquire into fragrances with Michael Malul

IMG is bringing Esquire into fragrances thanks to a partnership with Michael Malul.

The Esquire fragrances were developed around the brand’s literary history and notable contributors, with the names of the four initial scents being American Novelist, Modern Poet, New Journalist and Editor in Chief.

American Novelist is an ambery, warm fragrance with notes including bergamot, leather, and cedar, while Modern Poet is an herbal fragrance with notes including matcha, gin, and patchouli. Elsewhere, New Journalist boasts notes including apple leaf, blue lavender, and sandalwood, while Editor-in-Chief is spicy, with notes including clove, labdanum and tonka bean.

More fragrances will be added to the collection throughout the next few years.

“Our readers have an insatiable appetite for stories about men’s fragrance and grooming, and we’ve been talking about developing men’s fragrances for years,” said Michael Sebastian, editor-in-chief of Esquire.

“After the successful launch of our jewellery line, this felt like the right time to do it. It’s the natural next step in creating products that will resonate with our readers.”

Hanan Malul, CEO at Michael Malul, added: “Collaborating with Esquire on this line of fragrances has been rewarding from start to finish. We had the pleasure of diving into Esquire’s incredible history, and its inspiring trajectory, to bring it to life through fragrances. The result is something very special that we’re excited for people to experience.”

Currently, the fragrances can be purchased on the Michael Malul website. Soon, they will be available on Amazon and in major retailers across the United States.