Dr. Seuss Enterprises debuts infant-focused brand, Dr. Seuss Babies

Dr. Seuss Enterprises has detailed Dr. Seuss Babies – a new brand featuring baby versions of classic Dr. Seuss characters.

Dr. Seuss Babies will be the focus of an entirely new merchandising slate, featuring partners in the infant-and-baby category. Partners already on board for the brand include Playtex Baby, Hello Bello and Posh Peanut, with the first products in the collection spanning feeding solutions, diapers and onesies.

The brand will also launch a board book series, kicking off with Dr. Seuss Babies: Happy First Birthday!. The book will launch on January 7th, 2025 and feature a pint-sized Cat in the Hat, Thing One, and Thing Two. This will be followed by Mr. Brown on the Farm in May 2025 and Merry Grinchmas, Baby! in September 2025. Three more titles will follow in 2026.

Dr. Seuss Babies characters will also make their debut in a collection of shows called Learn to Read. The series is designed to develop phonic reading skills through sounds and letters, and will premiere tomorrow on Dr. Seuss’s YouTube channel.

“Babies and toddlers love to discover the world around them,” said Susan Brandt, President and CEO, Dr. Seuss Enterprises.

“Dr. Seuss Babies will help them explore, learn, and laugh. Our hope is that this brand inspires and delights a new generation.”

Alice Jonaitis, Executive Editor of Dr. Seuss Publishing at RHCB, added: “We are so excited to bring this adorable new line of books to the youngest of Dr. Seuss fans. With the eye-catching new art style, the beloved characters have become even more baby-friendly and will help nurture a love of reading at the earliest age.”