LEGO and Nike strike multi-year partnership to “reimagine how creative play and sport can unite”

The LEGO Group and Nike Inc are embarking on a multi-year partnership that will ‘celebrate creative play and sport’.

The partnership activity kicks off next year and could involve a series of co-branded products, content, and experiences.

“At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow,” said Alero Akuya, VP of Brand Development at the LEGO Group.

“By combining the creativity of LEGO play with the energy and passion of sport, we want to inspire new ways for kids to play and be creative. We are excited to partner with Nike, Inc. on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”

Cal Dowers, VP, Global Kids at Nike, Inc. added: “At Nike, we believe in the power of sport to move the world forward, and that starts with kids.

“We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”