Wicked gets the Squishmallows treatment

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 30.08.24

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Wicked, Squishmallows, Film & TV, Toys & Games

The range kicks off with Glinda and Elphaba Squishmallows.

Jazwares is teaming up with Universal on a Squishmallows range inspired the upcoming Wicked film.

Launching exclusively at Walmart in the US at the end of September, Glinda and Elphaba will be available in ultra-soft, squishy 10-inch scales for $14.99.

Additional Wicked Squishmallows characters will land in the coming months.

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