Aykroyds readies Yummiland apparel

Aykroyds TDP Licensing is welcoming MGA Entertainment’s Yummiland franchise to its portfolio.

The deal covers a full suite of rights based on the brand, whose toy characters come with their own scented lip gloss.

“We are absolutely delighted to strengthen our partnership with MGA Entertainment through the Yummiland franchise,” said Robyn Cowling, Head of Licensing at Aykroyds.

“The innovation behind Yummiland will ensure this collaboration delivers – the tried and tested MGA formula for launching successful toyetic brands is sure to pique retailers’ interests.”

Dean Greasley, Director of Licensing at TDP, added: “We’re super excited to be adding the newest MGA property to our offering… Scented dolls who have lip gloss superpowers!

“We are looking forward to seeing the retail reaction to this new sweet treat!”