MGA Entertainment teams with Paramount for Bratz x Mean Girls dolls

MGA Entertainment has partnered with Paramount Consumer Products for limited-edition Bratz x Mean Girls collector dolls, marking the film’s 20th anniversary of Mean Girls.

The range kicks off with the Cady Doll launching on Mean Girls Day on October 3rd, followed by the Regina Doll on October 17th. Completing the line-up is the Gretchen and Karen Two-Pack, which lands on Halloween.

Each doll comes with two outfits from the movie, a brush, doll stand and accessories including a Kalteen bar and Gretchen’s big hair that’s full of secrets. The packaging is designed to look like the infamous Burn Book.

“Since Bratz is always at the forefront of pop-culture, it’s exciting for us to partner with Mean Girls to celebrate the film’s 20th anniversary year,” said Bratz Vice President of Creative, Chelsea Green.

“This collaboration will go down in pop culture history – bringing to life these beloved characters feels timeless and timely and we certainly wanted to make fetch happen in the world of Bratz.”

Lourdes Arocho, SVP at Paramount Consumer Products & Experiences, added: “Mean Girls has earned its place in pop culture in the last 20 years, and partnering with Bratz to celebrate the film’s anniversary felt like such a natural fit.

“We are thrilled to announce this exciting partnership of two iconic brands that celebrate individuality, style and the power of friendship.”