Build-A-Bear Workshop launches Bluey collection

Build-A-Bear Workshop has launched its first-ever Bluey collection.

The Bluey Build-A-Bear collection includes a make-your-own Bluey or Bingo that features their names on the left paw pad.

Guests can accessorise their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt. Fans can also choose to add the Bluey theme song or character phrases to their plush.

With a waitlist of nearly 50,000 names, the initial Bluey collection is expected to sell out quickly.

“Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include Bluey,” said Sharon Price John, President and CEO of Build-A-Bear Workshop.

“Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal but also reflects our multi-generational reach. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.”