Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products

As Batwheels lands on Netflix, Warner Bros. Discovery Global Consumer Products is confident the brand has broad appeal across multiple categories.

Developed for pre-schoolers, Batwheels is now available to stream in all key EMEA markets through Netflix.

Mattel’s Fisher-Price is already launching toys for Batwheels, and WBDGCP is now bolstering the wider licensing push for the brand.

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP and is an integral part of our strategy plan to ensure that the show is available wherever the fans are.” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

“An entirely fresh take on a property of such excellent heritage, Batwheels combines two of the things that children love most – vehicles and Super Heroes – providing endless inspiration for partners across all major categories.”