Gap and Disney’s expanded partnership kicks off with Collegiate collection

Gap and Disney have launched an expansion of their longstanding relationship with a Collegiate collection.

These limited-edition collections will be seasonal and differentiated from the core Gap × Disney product with ‘elevated, style-forward designs’.

The Gap × Disney Collegiate collection features Nineties varsity-inspired apparel and accessories featuring classic Mickey & Friends characters and Gap’s signature logo. The patchwork varsity prints come in preppy colours and collegiate fonts.

The Gap × Disney Denim Big Shirt features the full Mickey & Friends cast of characters on the back, as well as special embroidered detailing on the pocket. The collection also includes matching fleece sets and mix and match denim styles featuring unique Mickey prints.

“We are continuing to build upon our longstanding relationship with Gap by fusing our creative energies to deliver a more stylised product offering that features Mickey & Friends and other beloved Disney franchises,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney Consumer Products.

“Starting with the Mickey & Friends Collegiate collection, customers will be captivated by the blend of Disney’s iconic characters with timeless Gap style, creating must-have looks that resonate with today’s audiences.”

Fabiola Torres, Chief Marketing Officer at Gap, added: “It has been inspiring to bring two powerful brands together to create the Gap × Disney Collegiate collection for our customers with an elevated, style-forward point of view.

“After nearly 10 years of a successful partnership, we are turning up the heat with this drop that represents the next phase in our collaboration and offers looks for the whole family that champion original style.”

The Gap × Disney Collegiate collection is available in adult, kid, toddler, and baby sizing.