Bulldog Licensing appointed UK licensing agent for Beano

Bulldog Licensing has been appointed as UK licensing agent for Beano.

Bulldog will be building on Beano’s existing licensing footprint, pursuing new and expanded opportunities in kids’ markets. It will also be targeting new opportunities in adult markets, where Beano enjoys strong awareness among many generations.

As well as exploring opportunities for 2025, Bulldog is also building towards Dennis’ 75th anniversary in 2026.

“Beano is both an iconic name for adults and a popular modern kids’ brand, making it a winning proposition for licensing partners and retailers alike,” said Rob Glenny, Head of Commercial & Business Development at Beano Studios.

“We’re delighted to be working with Bulldog to develop a brand that resonates across and continues to delight kids and families today.”

Bulldog Brand Manager Sophie Yates added: “Beano is a brand like no other. It’s a part of comic history and the childhoods of many generations, whilst remaining up to date and loved by millions of today’s kids. It offers numerous opportunities for licensing growth across multiple categories and age groups – as the strong interest it attracted at BLE indicates.

“We are looking forward enormously to building on the existing licensing programme for this iconic brand.”