Acamar Films and Val di Sole Tourism Board to launch Bing experience in Italy

Acamar Films has secured a partnership with Val di Sole Tourism Board for a Bing-themed family experience in Italy.

The activation will take place from March 22nd to April 4th 2025 across three family parks within the Skiarea Folgarida Marilleva.

Children can enjoy daily meet-and-greets with Bing and Flop costume characters, along with interactive kids dance sessions featuring Bing music. A dedicated screening area will showcase a selection of Bing episode clips, and the parks will also boast Bing-themed decorations, including flags, arches and banners.

“We’re delighted to partner with Val di Sole Tourism Board to create a memorable experience for young children and families.” said Kirsty Southgate, Director of Experiential & Promotions at Acamar Films.

“This partnership allows us to connect with families in a new and exciting way, bringing Bing’s world to life in a stunning location. We can’t wait to see the joy this event will bring to little ones and their families.”

Fabio Sacco, Director of the Val di Sole Tourism Board, added: “We are excited to partner with Acamar Films to bring the beloved character Bing to life at our resort.

“This collaboration allows us to offer a unique and enjoyable experience for families visiting Val di Sole. We believe this Bing-themed event will enhance the appeal of our Family Parks and create special moments for our youngest visitors.”

Maurizio Distefano, who brokered the deal, added: “We are proud to have contributed to initiating the collaboration between Acamar Films and the Val di Sole Tourism Board. Bing is much loved by Italian families, and this partnership will offer a unique experience that will delight both children and adults.”