Moose Toys and Man of Action Entertainment to develop Heroes of Goo Jit Zu animated series

Moose Toys has entered into an entertainment development deal with creative studio and writing collective Man of Action Entertainment for a Heroes of Goo Jit Zu animated series.

“Expanding Heroes of Goo Jit Zu’s storytelling across digital, linear and streaming platforms is a testament to our belief in the brand’s enduring appeal and its ability to translate beyond the toy aisle,” said Yvette Sittrop, Vice President of Franchise Development at Moose Toys.

“Man of Action will be our hand-in-hand partner delivering next level creativity, bringing the world of Heroes of Goo Jit Zu to life in fun and unexpected ways. Their proven success in creating long running animated storytelling that’s both loved as great entertainment and also highly merchandisable aligns with our guiding goal of being the world’s most innovative toy company.”

Beyond the upcoming series, Moose has plans for further extensions for the brand including gaming, publishing and apparel.

Steven T. Seagle, Founding Partner at Man of Action, added: “Heroes of Goo Jit Zu is a natural fit with the Man of Action experience and expertise. Our conversations with Moose made it clear that they are forward-thinking and willing to go anywhere the story needs to in order to grow the franchise in exciting directions.”

Man of Action Co-Founder Duncan Rouleau added: “There’s a real wealth of characters and concepts that are ripe for an expanded world mythology and a series of stories full of action, adventure and humor. It’s not a question of if we’ll have any good ideas, but which of those ideas to run with.”