Miraculous Corp welcomes Roz Nowicki as Global Head of Consumer Products

Miraculous Corp has appointed industry veteran Roz Nowicki as Global Head of Consumer Products for its Miraculous franchise.

Nowicki boasts over three decades of executive leadership in global licensing at companies such as Mattel, Peanuts Worldwide, 20th Century Fox, Universal Studios and The Walt Disney Company.

Reporting to Andy Yeatman, CEO at Miraculous Corp, Nowicki is tasked with steering Miraculous Corp’s strategy across consumer products, gaming, promotions and live events.

“Roz brings a wealth of experience leading global licensing and merchandising strategy for some of the most successful IPs in the world,” said Yeatman.

“Known for her strategic thinking, product innovation, and entrepreneurial spirit in business, operations, and people management, she will be instrumental as we adapt brand strategies to connect with consumers regionally and globally as we accelerate the growth of the Miraculous universe to become the most-watched and most-loved superhero IP for the next generation.”

Nowicki added: “Miraculous is a rare gem that has captivated boys and girls worldwide with its action-packed stories, thrilling adventures, and an inspiring coming-of-age journey that highlights the power of self-belief—reminding us that behind every mask lies a superhero.

“As the brand approaches its 10th anniversary next year, I’m honoured to join the team in shaping its future. Our goal is to ensure the brand continues to flourish over the next decade, working closely with strategic partners to develop innovative products and services that seamlessly blend creativity with the brand’s origins, delivering fresh, compelling experiences for fans old and new.”