Asembl unites BSc and Perfetti Van Melle for Chupa Chups protein powders and bars

Asembl has paired up Perfetti Van Melle’s Chupa Chups brand with one of Australian supplement brands BSc for new Protein Water Powders and Soft Protein Bars.

BSc x Chupa Chups Protein Water Powders come in Chupa Chups flavours like Watermelon, Orange, Cola and Grape. The BSc x Chupa Chups Soft Protein Bars are available in Strawberry Cream, Choco Vanilla and Vanilla flavours.

“We’re excited to bring the fun flavours of Chupa Chups into a new space,” said Perfetti Van Melle F&B Licensing Manager Carla Fernández-Moreno.

“Partnering with BSc lets us combine our iconic taste with innovative, protein-packed products, offering something unique for both our fans and fitness enthusiasts.”

BSc Founder Greg Young added: “Creating these products was all about bringing the joy of Chupa Chups to a new audience – delicious flavours with a protein boost that fits your active lifestyle.”

BSc CEO Sheree Young continued: “We’re thrilled to bring this collaboration to life – combining the iconic Chupa Chups flavour experience with our much-loved BSc protein formats exudes fun!”

Asembl Managing Director Justin Watson said: “We are excited to be pairing Perfetti Van Melle’s Chupa Chups with BSc for this range of protein water powders and soft protein bars.

“Sure to shake up the nutrition game and be an absolute hit with suckers for protein the BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars deliciously capture the Chupa Chups experience in a protein packed treat.”

The BSc x Chupa Chups Protein Water Powders and BSc x Chupa Chups Soft Protein Bars launch this month at Chemist Warehouse and Woolworths in Australia.