Beanstalk brings Atari and ThumbsUp together for drinkware, wall art and a mini arcade

Atari has partnered with gifting specialist ThumbsUp for a range of retro-inspired product.

The partnership was brokered by Atari’s global licensing agency Tinderbox, the specialist digital division of Beanstalk.

The ThumbsUp collection includes a mini arcade, wall art and drinking accessories, as well as a Cartridge Keyring. This 2” mini arcade has a colour LCD screen and comes with Pong, Asteroids, and Missile Command.

There is also a Decanter Set and standalone Decanter inspired by the Atari CX-10 Joystick, and a Beer Glass featuring Atari’s fuji logo.

“Our partnership with Atari is a fantastic addition to our growing license portfolio,” said Tanya Dervish, Head of Licensing at Santok.

“We have developed a fun and innovative range of products that really resonate with the Atari consumer, both new and old, and are so proud of what we have been able to achieve. It has been a pleasure working with Atari, finding a partner that is as passionate about the range as we are. We are very excited about continuing to develop our Atari collection and seeing it in retail.”

Casandra Brown, Sr. Director of Licensing at Atari, added: “ThumbsUp manages to do something special with the Atari band, which is deliver on our fan’s expectations of high quality while introducing delightfully unexpected products. Atari fans are in for a fun holiday this year.”