STUDIOCANAL KIDS & FAMILY brings Paddington into Roblox with Mission Marmalade

STUDIOCANAL KIDS & FAMILY is bringing Paddington into Roblox with the new Mission Marmalade game.

Developed by Feenix, Paddington: Mission Marmalade sees players help Paddington make as much of his beloved marmalade as possible. Fans can explore Paddington’s home in Windsor Gardens, navigate the streets of London and find hidden treasures in the depths of the Peruvian jungle.

Players can also unlock special items such as Paddington’s signature red hat and blue duffle coat by completing Challenges. Special in-game features will showcase characters, pets, environments and surprises inspired by the upcoming Paddington in Peru film.

“We are thrilled to bring Paddington into the world of Roblox and offer fans around the world a completely new, innovative way to experience his adventures,” said Françoise Guyonnet, CEO of STUDIOCANAL KIDS & FAMILY Ltd.

“As Paddington in Peru launches in cinemas next week, this game allows fans to dive deeper into the story and continue the adventure alongside their favourite bear.”

Ciaran Warren, Head of Studio at Feenix added, “We are immensely proud of the Paddington experience we have built within Roblox. This immersive world is really pushing the boundaries of innovation and design within the Roblox platform and we believe creates a new benchmark for what is possible within the game when it comes to engaging young fans.”

The partnership was brokered by licensing agency Player2. John Pierce, Managing Partner at Player2 said: “We pride ourselves on connecting the best creative expertise in our network with the most exciting IP and brand in the world. With Feenix and STUDIOCANAL we have two partners who share the same creative vision for Paddington and we feel Roblox is the perfect vehicle to bring that IP to both new and existing fans on a global scale”.

Fans can play the new game today by visiting: https://www.roblox.com/games/121982383725327/Paddington-Mission-Marmalade.