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“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.
The Metropolitan Museum of Art has partnered with Sedar Global – one of the Middle East’s leading home interiors brands – on a collection spanning wallpapers, curtains, roller blinds, pillows and upholstery.
Works from the likes of Claude Monet, Vincent Van Gogh, Michelangelo Merisi da Caravaggio and Katsushika Hokusai feature on designs in the range.
The first range launched across Sedar Global stores in the MENA region in June, and focused on artwork that celebrates nature. Future seasonal introductions will also be thematic in nature.
“This collaboration with The Metropolitan Museum of Art marks and honours our 135-year legacy, blending our rich heritage in interiors with The Met’s prestigious art history,” said Besher Mahayri, Head of Brand Partnerships at Sedar Global.
“It’s an invitation for our customers to bring and fuse these timeless pieces into contemporary living spaces. We’re excited to merge global artistic narratives into the heart of every home, crafting spaces that are as unique and cherished as the artworks themselves.”
Josh Romm, The Met’s Head of Global Licensing and Partnerships, added: “We are so pleased to be working with Sedar Global to put forth an inspiring offering of home accents. This licensed collaboration brings art to life in unexpected ways as customers create their own collections juxtaposing works from The Met with modern design.
“In keeping with our mission to reveal insightful connections across time and place, we hope that this collaboration will spark a dialogue about art, history, and design.”
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