Snipple Originals readies licensing push for The Woohoos! and The Singalings

Snipple Originals – the original content arm of Snipple – has detailed licensing plans for two of its leading shows, The Woohoos! and The Singalings.

The company has appointed Brands with Influence to manage the worldwide licensing and merchandising for both IPs.

Elsewhere, The Wyld Bunch is managing social media and driving audience growth, engagement and awareness for both brands, as well as supporting licensees across all product launches and retail activations.

The Woohoos!, which was commissioned by Channel 5’s Milkshake, is a pre-school comedy, celebrating the joy of discovering the outside world. The Singalings is an edutainment series that features music and comedy for young audiences.

“We will deliver a truly 360 degree licensing programme across every consumer touch point, both digital and physical,” said Karina Stanford-Smith, Director at Snipple Originals.

“The shows are super popular with young audiences, with lots of potential to take the heart and humour to the next level through products and experiences.”

Martin Lowde, CEO of Brands With Influence, added: “The Woohoos! is a fabulous new pre-school show that immediately presents a whole range of exciting licensing opportunities.

“From its engaging characters and storytelling through to the beautiful animation style, it’s a genuine winner! The Singalings also has a focus on music. We have seen the rise in music led licensing programmes and this fits perfectly. Great songs, great characters and fun short stories.”

Paul Brunton, CEO of The Wyld Bunch, said: “Leveraging our network of top-tier influencers, we’re set to amplify The Woohoos! and The Singalings.”