Strawberry Shortcake x Care Bears crossover special spawns apparel, collectibles, home decor and more

Cloudco Entertainment and WildBrain have detailed a raft of consumer product partnerships centred around the The Care Berry Switch – an animated crossover special starring The Care Bears and Strawberry Shortcake.

The first wave of exclusive collections launches imminently, with lines from fashion labels Samii Ryan and Sweet Peas Co, as well as stickers from Blank Tag Co.

Also on board for the crossover event are Dolls Kill, PSD, and Cakeworthy, along with apparel by Isaac Morris Ltd., sleepwear from Centric and MJC, and home décor by Silver Buffalo.

There will also be accessories from Concept 1, High Intencity, and Centric, collectibles by Culture Fly and food and beverage items at FYE.

“Bringing together Care Bears and Strawberry Shortcake – the ultimate feel-good favourites from the ’80s – is all about creating new moments for fans in fun, unexpected ways,” said Robert Prinzo, Head of Global Licensing at Cloudco Entertainment.

“These beloved brands share a unique spirit of sweetness and friendship, and this collaboration spreads a fresh wave of that.”

Elizabeth Litten Miller, VP, Franchise Strategy at WildBrain, added: “We’re thrilled to unveil our new design collaborations – featuring fashion, loungewear and accessories – that will bring these wonderful heritage brands together for fans off screen.

“Strawberry Shortcake and Care Bears have tremendous nostalgic appeal for many today, while also enchanting a new generation. We invite fans to celebrate love and friendship through a sweet new line-up of fun collaborations that will surprise, delight and connect across retail.”

The Strawberry Shortcake x Care Bears consumer products collaborations were brokered by WildBrain CPLG in partnership with Cloudco’s licensing team.