Bulldog brings Bullseye into beer, crisps and more

Bulldog Licensing has secured a raft of fresh partnerships for classic TV game show Bullseye.

Most recently, Bully Beer & Crisps launched a craft lager, a session lager and crisps inspired by the brand.

Elsewhere, UK holiday park operator Away Resorts launched its own Bullseye-inspired game show as part of its evening entertainment offering. Following a trial at Tattershall Lakes, the format was rolled out to three additional Away Resorts locations throughout the summer, with further locations to be added in 2025.

“Bullseye has been enormously popular for over 40 years, remains a favourite with darts fans of all ages and has also been an enduring success as a licensed property,” said Bulldog MD Rob Corney.