Spin Master brings Rubik’s to Roblox

Spin Master has launched a Rubik’s Run game on Roblox.

Developed in partnership with The Gang, the game combines challenging puzzle mechanics with obstacle courses as players collect Rubik’s pieces to unlock puzzle islands.

“With Rubik’s Run, we’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.

“Working together with The Gang, we’ve ensured that the essence of Rubik’s – strategic thinking and creative problem-solving – shines through in an interactive and exciting new format.”

Max Proctor, CEO at The Gang, added: “Rubik’s Cube has been a cultural icon for 50 years. We’re so excited to bring the legendary puzzle off shelves and to a new audience in the virtual realm on Roblox to celebrate this landmark anniversary.”