STR8FIRE readies Ol’ Dirty Bastard ”phygital’ collectibles and experiences

STR8FIRE – an IP platform specialising in blockchain and digital experiences – is teaming up with the estate of Ol’ Dirty Bastard to create the ODB Digital Universe.

The universe will feature a narrative inspired by the ODB spirit and offer a range of ‘phygital’ collectibles, memorabilia, toys and gaming experiences featuring rare content and untold stories from ODB’s career.

The first release is set to drop later this year.

“We’re excited to partner with STR8FIRE to honour my father’s legacy in a way that reflects his revolutionary spirit,” said Bar-Sun Jones, son of Ol’ Dirty Bastard.

“This collaboration that our management Four Screens hooked up opens up a whole new world for fans to experience his music and energy.”

Chris Eisberg, CEO of STR8FIRE, added: “Ol’ Dirty Bastard was always ahead of his time, breaking the rules of the game. We’re honoured to work with his estate to bring this next-level experience to fans, where they can engage and own a piece of hip-hop history in a modern and meaningful way.”

This deal was negotiated by the estate’s licensing agent FanGirl Consulting & Brand Management.