WildBrain CPLG to represent Peugeot in select lifestyle categories

WildBrain CPLG has been appointed by Etablissements Peugeot Frères and its subsidiary Peugeot Frères Industrie to represent the Peugeot brand globally across selected lifestyle categories.

These include home and garden, electricals, sports equipment, toys and infant products.

WildBrain CPLG will explore strategic licensing opportunities for the brand through its Corporate & Lifestyle brand representation and management team, ASPIRE.

“We see significant opportunities to bring premium partners onboard building on Peugeot’s position in lifestyle products, both in European territories as well as new markets,” said Meike de Vaere, SVP Partnerships and Business Development at WildBrain CPLG.

Thibault Martin-Dondoz, CEO at Peugeot Frères Industrie, added: “We are happy to partner with WildBrain CPLG’s seasoned team for this ambitious programme to push forward our selective licensing activity internationally.”