Precious Moments secures new partners in apparel, jewellery and more

Precious Moments – a brand known for its porcelain figurines – has secured a raft of new partners through its US agent, The M Zone.

New partners include home decor firm Jay Franco and jewellery specialist LA Rocks, while The Forecast Agency and Ripple Junction are on board for junior and women’s apparel.

Elsewhere, Sweet Peas will offer children’s clothing, Nature’s Mark is on board seasonal items and Wildflower Cases will produce a collection of phone cases.

The new products, which will launch later this year and into early 2025.

“We’re excited to have partnered with top tier companies to deliver a highly sought-after product range to fans across the US,” said Jeff Fradin, Co-President at The M Zone Agency.

“Through these strategic partnerships, the new products will offer fans more ways to celebrate and connect with the Precious Moments brand they love.”

John Plys, Chief Executive Officer of Precious Moments Family of Companies, added: “Sam Butcher’s artwork has found a place in millions of homes worldwide. Today’s young consumers are rediscovering this heritage brand, driven by nostalgia and a deep emotional connection. With its strong brand recognition and a loyal customer base, Precious Moments is perfectly positioned for continued growth and success in the years ahead.”