Rubies readies UK launch for Bluey costumes

Rubies has secured a new licensing agreement with BBC Studios to produce and distribute costumes and accessories from Bluey in the UK.

This deal marks a significant expansion of Rubies’ existing licensing deal for Bluey products in Australia.

“We are thrilled to expand our collaboration with BBC Studios to bring Bluey costumes and accessories to families and fans,” said Fran Hales, Head of Portfolio and Marketing at Rubies.

“Our partnership aims to capture the charm of the animated series, offering an array of costume options and accessories that reflect the beloved characters while ensuring exceptional quality and innovative design for all who embrace the magic of Bluey.”

Anita Majhu, Head of Licensing (Softlines) at BBC Studios, added: “We are delighted to expand our partnership with Rubies, adding Bluey costumes and accessories to their UK range. We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia.”