HarperCollins launches HarperPop imprint focused on ‘licensed publications, popular culture and trend-driven publishing’

HarperCollins Publishers has launched HarperPop, a curated imprint focused on licensed publications, pop culture and trend-driven publishing for both adults and children.

HarperPop will partner with high-profile brands and personalities to craft books for their fans and communities. The new imprint will be overseen by Dave Linker, Editorial Director, and Erica Sussman, VP, Publisher at HarperCollins Children’s Books, alongside Carrie Thornton, SVP, Publisher of Dey Street Books, an imprint of the Morrow Group.

The new imprint will bring together bestselling backlist titles and new launches from brands like Dungeon & Dragons, The Simpsons, Emily the Strange, Squishmallows and a series with gaming company Bethesda.

“HarperCollins has long been a leader in developing bestselling books based on the hottest trends, brands, and influencers,” said Liate Stehlik, President and Publisher of the Morrow Group and HarperCollins Children’s Books.

“Consolidating the creative energy and marketing expertise of the Children’s and Morrow teams in one place will help us better reach – and tap into the passions of – the readers who will devour these books and bring them to a wide and engaged audience.”