Insight Editions to launch Trader Vic’s cookbooks and cocktail books

Billy Langsworthy, Brands Untapped

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by Billy Langsworthy
Published 15.01.25

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Insight Editions, Trader Vic's, Food & Drink, Publishing

The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.

Trader Vic’s – the restaurant group known for its exotic cocktails and Polynesian-inspired cuisine – has signed a multi-year publishing partnership with Weldon Owen International, an imprint of Insight Editions.

This collaboration will bring the brand’s recipes to a wider audience through a series of cookbooks and cocktail books.

The licensing deal was facilitated by Perpetual Licensing, Trader Vic’s exclusive licensing agency.

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Insight Editions Trader Vic's Food & Drink Publishing

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