TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie

Mattel is partnering with TOKYOPOP for manga-style graphic novels based on Hot Wheels and Barbie.

“Hot Wheels and Barbie have long been symbols of storytelling, creativity and inspiration, engaging audiences across generations,” said Ryan Ferguson, Global Head of Publishing at Mattel.

“We are thrilled to partner with TOKYOPOP and expand these iconic franchises through captivating stories, bringing new adventures to fans.”

Marc Visnick, TOKYOPOP COO and Publisher, added: “Hot Wheels and Barbie are two of the world’s most adored toy and entertainment brands and we are excited to partner with Mattel to develop and publish new original manga-style graphic novels.

“TOKYOPOP’s catalogue is renowned for bestselling titles featuring notable characters for readers of all ages. Adding Barbie and Hot Wheels to our roster brings an exciting dimension, and we look forward to sharing these legendary brands and bold new adventures to our global audience of readers.”

The first titles to come from the partnership are set to debut in 2026.