Toy Topic to launch Swizzels accessories and ‘make your own’ kits

Toy Topic has signed as a licensee for Swizzels cushions, plush keyrings, plush backpacks and make your own kits.

Brokered by Blonde Sheep Licensing, the agreement extends across all of the Swizzels brands and covers the UK and Europe. Product will launch autumn/winter 2025.

“Swizzels’ products have been a part of British culture for generations, and we are excited to transform these iconic sweets into a range of products that combine fun, creativity, and the nostalgia of a well-loved brand,” said Paul Cook, Director at Toy Topic.

Natasha Dyson, Founder & CEO at Blonde Sheep Licensing, added: “We’re very happy to be working with Toy Topic to develop this range of on trend accessories and make your own kits.”