LEGO debuts LEGO Art Vincent van Gogh – Sunflowers set

LEGO has teamed up with the Van Gogh Museum to launch a LEGO Art Vincent van Gogh – Sunflowers set.

The 2615-piece set has been designed to create a 3-D brick version of the iconic painting, focusing on the three radiant shades of yellow and Van Gogh’s famous use of light and shade. The set features the 16 sunflowers of the painting with adjustable petals, a removable frame, a tile with Van Gogh’s signature and a hanger element to display.

While building, consumers can listen to a podcast created together with the Van Gogh Museum, featuring Senior Curator Nienke Bakker and the LEGO Designer Stijn Oom. The podcast touches on the collaboration, the design process and the story on how Vincent became known as the painter of sunflowers.

‘Working on one of the world’s most famous paintings can be quite daunting, but recreating Sunflowers has been a dream come true,” said LEGO Designer Stijn Oom.

“We collaborated closely with the Van Gogh Museum and its experts, delving into the details to meticulously craft a 3D version of the original artwork. One of the most challenging yet crucial aspects was translating the impasto effect into LEGO bricks, while preserving the painting’s asymmetrical yet balanced composition. We are incredibly proud of the result and hope our fans enjoy building it as much as we enjoyed bringing Van Gogh’s masterpiece to life.’

Rob Groot, Managing Director of the Van Gogh Museum, added: “It was wonderful to see how the LEGO Group and the experts of our museum have collaborated with such attention to detail and appreciation for the original artwork. We hope this LEGO set will inspire and engage new audiences with the art and life story of Vincent van Gogh.”

The set is available from March, and a brick-built LEGO installation will be on view in the Van Gogh Museum from June to August. It will later be housed at LEGO House Billund and LEGO World, Utrecht. A virtual curated tour will also be created with the Van Gogh Museum, enabling LEGO enthusiasts worldwide to enjoy the installation from the comfort of their homes.